WHAT DOES PRIMP Agency DO?

- Crisis Management: Beauty support for productions, executives, and high-stakes appearances.  

- On-Location Hair & Makeup Teams (2-20): For weddings, photoshoots, TV/film, and private bookings.  

- Barbering & Grooming: Precision cuts and beard styling for professionals and personalities.  

- Creative Direction: High-impact fashion events, beauty events, music events and women’s gatherings.  

Nicole Ari Parker, Actress (Empire/FOX, Soul Food)

Cynthia Bailey (Real Housewives of Atlanta/BRAVO) for New York Fashion Week

WHO IS PRIMP Agency?

Founded in 2009 by Shá Summerlin, 32-year Beauty Industry Veteran and Entrepreneur, PRIMP Agency provides elite Artistry and Beauty Direction for High-Impact and High-Profile Events & Personal Brands across the U.S.

Known for unwavering professionalism, ability to serve multicultural and multinational clientele, and deliver with style and grace under nearly any circumstance, has earned the PRIMP Agency and our PRIMP Squad artists the distinction of being the platinum standard.

Our mission blends excellent service, artistry and philanthropy—every PRIMP Agency event and booking supports initiatives to combat hunger and homelessness in our U.S. communities.

TODAY, our portfolio boasts an impressive list of clients, including Real Housewives, Grammy-nominated artists, Intnl Opera Tenor, and an Obama Inaugural Ball. We've been featured on CNN AFRICA, in American Airlines Magazine, responsible for many major Fashion Week's glam and have worked with iconic figures in the entertainment and civil rights industries.