Meet Shá Summerlin

Founder & CEO of PRIMP Agency

Beauty Industry Strategist • Serial Entrepreneur • Keynote Speaker & Professional Vocalist • Advocate

“50-Year Journey of Artistry, Perseverance, Overcoming, and Giving Back”

After more than 3 successful decades in the Beauty and Entertainment Industries--from newby to serial business owner--the trailblazer is a former teenage mother and wife, who has also overcome homelessness in her adult life.

"I learned early that beauty isn’t just about appearance—for me--it’s about dignity, nonconformity, and compassion. I’ve gotten celebrities styled, produced sold-out fashion shows, and coached aspiring artists, but my greatest professional pride is building PRIMP Agency: a collective of elite talent dedicated to elevating clients while uplifting communities and advocating for the end to hunger and homelessness."

Today, I’m recognized for my work as a:

✨Keynote Speaker on beauty, entrepreneurship, and overcoming adversity.

- 🎤 Professional Vocalist who infuses events with soul and good energy.

- 💄 32-Year Beauty Expert trusted by high-profile clients and productions.

- 🌟 Philanthropist producing charity events to combat hunger and homelessness in America.

Why PRIMP Agency?

I created PRIMP Agency to prove that glamour and compassion aren’t mutually exclusive. Every artist on our roster is handpicked not just for their technical skill, but for their integrity, professionalism, heart and personal style. Whether we’re backstage at a national pageant or in a CEO’s penthouse, we deliver excellence with a mission: to make every client feel like the best version of themselves—and pay that empowerment forward.